1/04/2012



Sağlık Sektöründe Değişime Devam
Sağlık sektörü küresel krizden nasibini alırken kalite arayışı devam ediyor.

Küresel krizde birçok sektör 2009 yılını gözden çıkarmış durumda. 2009 birçok sektör için kayıp yıl sayılırken sağlık sektörü önümüzdeki üç yılda büyük değişimler yaşayabilir. Diğer sektörlere kıyasla daha dinamik, değişken bir yapıya sahip olan sağlık sektörü hem yasal hem de ekonomik anlamda değişim yaşarken, nitelikli insan kaynağı konusunda sıkıntı yaşayabilir.

Cihaz tedarikçisinden hastane işletmecisine kadar geniş bir insan kaynağını kapsayan sağlık sektörü zor bir dönemden geçerken kriz bastırdı. Son yıllarda sayıları hızla artan özel hastaneler ve özel hastanelerde tedavi gören sosyal güvenlik sahibi hasta sayısı bakanlığın bu konuda frene basmasına neden oldu. Bu durum özel hastanelerin müşteri sayısını azalttı. Sağlık sektörü zaten krizdeydi, ekonomik kriz bu durumun etkilerini artırdı diyor Medicana Hastanesi Direktörü Dr. Mustafa Tansel Turan ve ekliyor: 2009 ve 2010'da birçok hastane iflas edecek. 2010'dan sonra tekstilde yaşadığımız gibi boş binalar, çalışmayan cihazlar olacak.

Devletin özel hastanelere yaptığı ödeme oranının azalması, özel hastanelere gidenlerin sayısını azaltacaktır. Bunun sonucunda da özel hastanelerin maliyetleri yükselirken hizmet kalitesinin düşmesi riskini de beraberinde getirecek. Özel hastanelerin doktorlarına küçük ayrıcalıklar tanıyamaması durumunda, geçmişte kalan bıçak parası alışkanlığı yeniden gündeme gelebilir. Bu durum sağlık sektörünün etik anlayışına uymuyor elbette. Hastaneler, maliyetler nedeniyle kalite düşürmek zorunda kalacak diyor Dr. Mustafa Tansel Turan ve ekliyor: Eskiden olduğu gibi insanlar hızlı bir şekilde kapıda muayene olup gidecekler.

1/01/2012

ARTICLE IN SKYLIFE MAGAZINE ( About Health Tourism in Turkey )


Treatment Center Turkey

As in many other areas, turkey is bursting with opportunities in the health field today, and the country’s hospitals are preferred by patients from around the world.
In almost all Turkish hospitals today you are sure to come across a few patients who have come from abroad for treatment in Turkey. There are of course many reasons for this. To name just a few: our hospitals are at the highest international level, be it in terms of physical conditions or technological infrastructure, and our Turkish doctors command scientific respect all over the world.

The rapid development of the health sector, Turkey’s new image in the world and our medical institutions’ high quality service and attractive prices are a few of the other major reasons why Turkey is a country preferred for medical treatment.

The U.S.-based Joint Commission International (JCI) is the world’s leading and most highly respected accrediting agency. An independent body, JCI assesses medical facilities according to upwards of 4,000 different criteria, and the JCI Accreditation Certificate is known to be one of the most difficult in the world to obtain. Turkey is the second country after the U.S. in terms of number of JCI-accredited medical institutions, which is a key factor boosting confidence in the country.

HEALTH TOURISM
Going back only about ten years, health tourism is a rather new concept both for Turkey and for the world. Rapid growth in the elderly population in the West especially, and the high cost of and long wait for treatment, combined with a multiplicity of treatment protocols not covered by medical insurance, have forced people to seek alternatives.

Over seven million people in 2010 traveled for health tourism, whose market share is expected to top 100 billion dollars. It is estimated that some 20 million people will travel for purposes of medical treatment in 2015. And Turkey looks like one of the countries set to claim the lion’s share of this fast-growing market.

Not only the large hospital groups but almost all the hospitals in the country have international patient relations departments today. These hospitals employ personnel who are specialized in the area of health as well as fluent in a foreign language. Hospital kitchens prepare their meals not only according to patients’ needs but also according to their national customs and practices. The health sector in this sense is making healthy growth, putting its faith in a policy not of cheap pricing but of high-quality service.

FIRM SUPPORT
Parallel with the development of the sector the Turkish government is also taking steps. The Ministry of Health places great value on health tourism and aims to develop it in both the private and the state-run hospitals. The Undersecretariat of Foreign Trade is engaged in efforts to consider health tourism an export industry. Turkish Airlines meanwhile has also taken a giant step in the area of health tourism, offering a 20 percent discount since last year on tickets for travelers coming to Turkey for medical treatment and for one accompanying person. For travelers from the U.S. the discount is 25%.

People from all over are coming to Turkey today for medical treatment. The largest numbers naturally come from the neighboring countries, and the bilateral relations developed in recent years are bearing their greatest fruit in the form of health tourism. A common past, traditions and customs are the key factors in the growth of this movement.  And Turkey’s policy of ‘zero problems with neighbors’ and, parallel with it, the lifting of visa requirements have acquired mind-boggling momentum since 2010. In short, Turkey looks poised to fit the bill for becoming a world medical treatment center within a few years.

WHY TURKEY?
•Traditional hospitality.
• Wide array of health services at world standards and affordable prices.
• Geographical situation unequalled in the world.
• Opportunity to combine health needs with holiday pleasure.
• Large number of JCI-accredited hospitals.
• Hospitals that work together with Harvard Medical School, Johns Hopkins Medical Center and comparable international institutions.
• Numerous spas, thermal springs and similar facilities for healthy living.
• Convenient transportation and visas.

ARTICLE FROM ANADOLU JET MAGAZINE ( about Health Tourism in Adana )


AnadoluJet Magazine - October 2009

Dr. M. Tansel Turan

Adana

Çukurova has probably the most fertile soils in Turkey. Its soils are so fertile that even a dry twig can flourish immediately after it is planted. Lately, Çukurova has been very productive in areas apart from agriculture. For instance, many hospitals having international standards have been opening on the ultra fertile soils of Çukurova.
Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana

Adana
Adana has been one of the oldest inhabited cities in the world. Its history dates back over 4,000 years. It has also been a leading health center for centuries. One of the first medical schools and hospitals in the world were established here. Hippocrates, known as the father of medicine, established one of the seven Aesklepions, which is the sanctuary of Aesklepios, the Greek God of Healing and Health, in Yumurtalık, Adana, centuries ago.   The then Hittite King visited the center to be healed. ‘Health tourism’ has thus begun in the world.
Adana has lately been attracting attention with another trait, with the opening of hospitals possessing international standards one after another. It seems that Adana aims at being the first, not only in surrounding cities, but in the whole surrounding region. 

CITY OF HOSPITALS
The Çukurova University Balcalı Medical School and the Başkent University Hospital had been dominating the health sector in the region until quite recently. In addition to these two university hospitals, which are quite developed in terms of science and medicine, there were Adana Numune Hospital, Army Hospital, two public hospitals and a number of private hospitals in Adana about two years ago. The city had been offering treatment and health care services to about 20 cities, from Van to Konya and from Hatay to Aksaray. Many private hospitals have opened one after another in Adana in just one year. Leading A+ hospital chains opened new hospitals in the city, and the first and only private orthopedics hospital in Turkey was established in Adana as well. Adana is also one of the cities selected for the Ministry of Health’s ‘Health Campus’ project. It is anticipated that Adana’s inpatient bed availability will be doubled soon following the completion of the campus project that aims the full cooperation of all shareholders offering health care services. Further, the Adana Chamber of Commerce plans to build a university and a medical school in the near future. Prof. Necdet Ünüvar, Adana MP and former Ministry of Health undersecretary, underlines the increasing inpatient bed capacity in Adana. “The private hospitals have already offered luxurious single rooms with extra beds for patients’ accompaniers and full bathroom amenities. Now the public hospitals are also being transformed. Adana aims at having the highest quality bed capacity in Turkey, in both public and private hospitals” he says. 

All of these developments pave the way for Adana to increase its health tourism potential. Health tourism is one of Turkey’s foremost goals, not necessarily for health care providers, but for an entire city to cover. Health tourism has the potential to improve all of the dynamics of a city with its huge economic returns, something that is incomparable to the economic returns of recreational tourism. 

REGIONAL ADVANTAGE
Adana is going to be the health care base of the region with its unique characteristics. We should firstly talk about its geographical location. Adana has been located in the center of the region that has developed economically and has increased the demand for health care services recently. The health care institutions in the region offer services to many patients from Turkey’s bordering neighbors in the south, such as Syria, Iraq and Iran, as well as patients from the Turkic Republics. Patients from the Balkans have also recently discovered the exclusive heath care services in Adana. 
It is not all about the geographical location of the city. Adana and the surrounding region offer familiar cultural characteristics to the patients coming from the above-mentioned countries. With its cuisine and social customs, Adana enables the patients from the Middle East, the Caspian region and the Balkans to feel at home. Arabic, English and other foreign languages being spoken in the city is another advantage for Adana’s service sector. The city is also proximate to many other tourism spots, such as Cappadocia, Gaziantep and Antalya, enabling patients to travel with their friends and relatives during their spare time.

UNIVERSAL STANDARDS
Adana’s hospitals, specifically the newest ones, have international standards and even higher. All of them applied to be accredited by the Joint Commission International (JCI), which is seen as the highest certification in health care standards for hospitals. The approval process is expected to be finalized in a few months. Adana’s hospitals are quite advanced in medicine and technology, and they are specializing in different areas, like otorhinolaryngology and psychiatry. In addition to an orthopedics hospital, there is a project to build a hospital focusing on plastic surgery and burn treatment. Adana, as the base of all of these hospitals, takes firm steps to be a center that offers health care services for all diseases. 

KUTU
•    The proximity of Adana to centres of tourism such as Cappadocia, Gaziantep and Antalya allows for patients and their relatives to benefit from tourist oriented packages along with treatment.  

•    There are newly built additions since the last year, to health facilities’ structuring that has been taking place in  Adana. Alongside hospital chains that are well established, renowned and top class, the first private orthopaedics hospital has been opened in Adana.